Sales Development Representative Resume Template

A template built for SDR roles — designed to surface meetings booked, qualified pipeline generated, and the outbound discipline sales hiring managers want to see.

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Maya Chen

maya.chen@email.com|(312) 555-0148|linkedin.com/in/mayachen-sdr

Summary

Sales Development Representative with 18 months of B2B SaaS outbound experience. Currently at Outreach, where I’ve booked an average of 26 qualified meetings per month at 134% of quota and self-sourced $1.4M in qualified pipeline through multi-touch outbound sequences.

Experience

Sales Development Representative Jul 2024 – Present

Outreach Seattle, WA

Booked 26 qualified meetings per month on average at 134% of quota, ranking #3 of 21 SDRs in the West region for two consecutive quarters
Self-sourced $1.4M in qualified pipeline through 12-touch sequences targeting RevOps and VP Sales personas at 500–5,000 employee SaaS companies
A/B tested 28 email subject lines and 14 call openers over 6 months, lifting average reply rate from 2.4% to 4.1% and sharing winning frameworks team-wide
Achieved a 41% meeting-to-qualified-opportunity conversion rate, the highest on the team, by running structured 5-question discovery on every booked call

Sales Development Representative (Junior) Jan 2024 – Jun 2024

Lattice San Francisco, CA

Hit ramp quota in month 2 of a 4-month ramp, the fastest of any junior SDR in the cohort, by leaning into a vertical-specific playbook for HR tech buyers
Generated $380K in pipeline across 38 qualified meetings during ramp, with a 28% meeting-to-opportunity conversion rate

Skills

Tools: Outreach, Salesforce, LinkedIn Sales Navigator, ZoomInfo, Apollo, Gong, Slack Methods: Cold calling, multi-touch sequencing, social selling, account-based prospecting, BANT/MEDDIC qualification Metrics: Meetings booked, SQL conversion, reply rate, pipeline generated, quota attainment

Education

B.A. Communications 2023

Northwestern University

What makes a strong sales development representative resume

Lead with meetings booked and quota attainment

SDR hiring managers spend less than 10 seconds on a resume. They’re looking for two numbers in the first bullet: meetings booked per month and percentage of quota. “Booked 26 qualified meetings per month at 134% of quota, ranking #3 of 21” gets a phone screen. “Hard-working and motivated SDR with a passion for sales” gets a pass.

Pipeline in dollars beats activity in volume

Anyone can say “made 100 calls a day.” The SDR who self-sources $1.4M in pipeline tells a much better story. Activity counts (dials, emails) without outcomes signal busy work. Pipeline in dollars signals revenue impact — which is what an AE or VP of Sales actually cares about when they consider promoting you.

Show your outbound methodology, not just your hustle

Strong SDR resumes describe a process: research, sequence design, A/B testing, vertical-specific plays, and post-meeting handoffs. “A/B tested 28 email subject lines, lifting reply rate from 2.4% to 4.1%” tells the reader you treat outbound like a science. That’s the SDR who gets promoted to AE.

Conversion rates separate strong SDRs from average ones

Meetings booked is a vanity metric without conversion. The best SDR resumes include meeting-to-SQL conversion (target: 30%+) and SQL-to-opportunity conversion. A 41% meeting-to-opp conversion rate is the kind of number that makes a sales manager think “this person actually qualifies, not just books.”

Key skills for Sales Development Representative resumes

Include the ones you actually have. Leave out the ones you’d struggle to discuss in an interview.

Tools & Methodologies

Outreach Salesloft Salesforce HubSpot LinkedIn Sales Navigator ZoomInfo Apollo 6sense Gong Slack Cold Calling Email Sequencing

What Sales Hiring Managers Look For

Quota Attainment Pipeline Generation Meeting Booking Reply Rate Objection Handling Account Research Coachability Resilience BANT/MEDDIC Written Communication

Recommended template for SDR roles

Professional

For SDR roles, the Professional template strikes the right balance between polished and approachable. SDR hiring managers see hundreds of resumes that look like they were thrown together. A clean, well-spaced layout signals the same attention to detail you’ll bring to a personalized email or a structured discovery question.

Use this template

Frequently asked questions

How do I write an SDR resume with no sales experience?

Lead with transferable skills: any cold outreach you’ve done (campus organization, side hustle), measurable target hitting (fundraising, athletic stats), or persuasive communication (debate, customer service). Frame retail or hospitality as objection handling and consultative selling. Quantify whatever you can — “Recruited 45 new members through direct outreach” is an SDR bullet in disguise.

Should I include activity metrics like dials per day?

Only if you can pair them with outcomes. “Made 100 dials per day” alone is a vanity metric. “Made 100 dials per day, generating 22 booked meetings per month at a 4% connect-to-meet rate” tells a complete story. Activity without outcomes signals you were busy, not effective.

What’s the difference between an SDR and a BDR resume?

In practice, very little. BDR (Business Development Representative) and SDR are used interchangeably at most companies. Some companies use BDR for outbound-focused roles and SDR for inbound qualification, but the resume format and metrics are the same. Use whichever title matches the job you’re applying for.